klimaaktiv

The task of klimaaktiv management is the strategic further development, program coordination, controlling and monitoring, target group-specific preparation and accompanying public relations work for the various measures and activities that the klimaaktiv programs implement in their thematic areas.

The strategic further development of klimaaktiv ensures adequate adaptation to the changing environment and thus maintains the effectiveness of klimaaktiv. Ongoing adaptation to the needs of the main target groups of households, companies and municipalities, coordinated with the management, is necessary. The monitoring developed specifically for klimaaktiv is intended to ensure that the learning processes in the programs are accelerated and that the programs remain focused on the agreed objectives.

The success of the klimaaktiv programs depends directly on their awareness and their presence and impact on the public - in the relevant B2B target groups as well as in the general public. The umbrella management ensures that the klimaaktiv programs, which are geared towards specific goals, are coordinated and effective. It maintains the uniform appearance of the brand in the variety of communication of the programs, supports the programs with joint products and advises them in their marketing activities.

One of the main tasks of the umbrella management is the maintenance and further development of the klimaaktiv partner network. In addition to the energy of the actors at provincial and municipal level, cooperation with business partners from various sectors is important. The work of the past few years has been effective: klimaaktiv has established itself as a strong and reputable brand and thus increased its attractiveness for partners. The tasks of partner coordination encompass the three areas of partner network, regional program maintenance and klimaaktiv pakt2020.

Under the slogan "green skills for green jobs", klimaaktiv offers training and further education. As a cross-sectional matter across the subject areas, it has an important function for qualification and quality assurance.
 

About the initiative

klimaaktiv is the climate protection initiative launched in 2004 by the Federal Ministry for Climate Action, Environment, Energy, Mobility, Innovation and Technology (BMK) and part of the Austrian Climate Strategy. The aim is the rapid and broad market launch of climate-friendly technologies and services in the areas of construction & renovation, energy saving, renewable energy sources and mobility. klimaaktiv has applied the levers at the decisive points: with the development of quality standards, training and further education of professionals, information, advice & support and networking of partners from business and administration.

More information:

www.klimaaktiv.at

Client	Bundesministeriums für Klimaschutz, Umwelt, Energie, Mobilität, Innovation und Technologie (BMK)
Project duration	July 2010 to today